One of our favorite things about grocery shopping is going into the baked goods section. The wonderful smells, the decadent-looking doughnuts, the fancy frosted cakes -- there's nothing like the aroma of freshly baked breads and treats.
Unfortunately, it's likely those baked goods arrived at the supermarket in a truck, frozen. Of course there are exceptions, but you should ask how fresh those "freshly baked goods" actually are.
You might even see store employees in aprons and chef hats -- busy, busy, busy -- as they set up the croissants and chocolate chip cookies. Just seeing that uniform gives you the illusion that the products were baked fresh in the back. However, "the back" is likely just a big ole freezer.