Supermarkets and food companies like to tempt our senses with brightly colored packaging and impulse purchase junk food. All of these end up right in our line of vision, assaulting us as we work our way through the store.
But what if we're looking for healthier alternatives? Whole-wheat tortillas, low-fat pretzels, organic tomato sauce? We need to look harder. Try scanning the very top or bottom shelves for the healthier choices.
On a related note, studies have shown that the poorer the neighborhood, the less healthy the food in the supermarket. Research proves that healthier foods are more readily available at shops in wealthier neighborhoods -- even if it's the same grocery chain. Consumers need to demand their stores carry what they want.