He wrote: "Due to concern for safety of our families, customers, vendors, and friends we will not be selling African Lion Tacos," and promised refunds to anyone who had sent in pre-orders.
But he stood by the decision as a good idea.
Selling meat from lions raised in captivity is legal, because the lion is not endangered, but the African lion is threatened—by multiple factors, including habitat loss, conflict with humans, and even pesticides.
"Those tacos may include someone's former 'pet'... When the novelty of keeping them wears off or when zoos need to make room for cute new babies, lions are sold at auction, where they may be purchased by slaughterhouses or canned hunting ranches."