Is there a mathematical formula for the 'beer goggles' effect?

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The Cola Wars: Coca-Cola vs. Pepsi Quiz

The Cola Wars: Coca-Cola vs. Pepsi Quiz

Many of us can't recall when Coke and Pepsi weren't duking it out for worldwide domination. Prove how much you know about cola at HowStuffWorks.


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Sources

  • "'Beauty is in the eye of the beerholder'." BBC News. Aug. 18, 2002. http://news.bbc.co.uk/2/hi/uk_news/scotland/2201198.stm
  • "'Beer goggles' effect explained." BBC News. Nov. 25, 2005. http://news.bbc.co.uk/2/hi/4468884.stm
  • "Do 'beer goggles' really exist?" Ask Yahoo!. Jan. 24, 2006. http://ask.yahoo.com/20060124.html
  • "Proof of "Beer Goggles" Theory." University of St. Andrews. Aug. 18, 2002. http://calvin.st-andrews.ac.uk/external_relations/ news_article.cfm?reference=352
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