There's a saying in the wine business that if you want to lose money, then you should buy a vineyard and start making wine. Investing in a vineyard is incredibly expensive and that's just to purchase the land itself. Wine making equipment is extremely high-tech and very expensive -- a top-of-the-line bottler and labeler may run in the million dollar range. Then, add the cost of staffing the vineyard and making and marketing the wine, and you're in for a lot of money before your first vintage ever hits the shelves. But, as with most wine jobs, people who start their own label do it because they love the product first and foremost.