For several years, I wrote a media column for a magazine called Veg News. Yes, a media column for a vegetarian publication. Sounds odd at first but even the most cursory glance at how the corporate media covers vegan issues demonstrates why my column made a whole lot of sense.

Like anything outside the "work, consume, obey authority" mainstream, veganism does not fit neatly into the corporate media paradigm. It challenges the status quo, it pisses off advertisers, and it encourages independent thought. Therefore, it must ignored for as long as possible and then—when it reaches a point of critical mass—it becomes the target of mockery and misinformation.

WATCH VIDEO: What is Vegan?