Just because something is on sale or has a coupon doesn't mean it's the best option for your budget. Oftentimes, the products on sale are the ones that are generally more expensive. The sale or coupon price makes them more affordable, but it still doesn't make them the best value. Do your research if you really want to save the most money. The generic brand might still be less expensive than the brand name even with the coupon. And the coupon for 50 cents off one brand still might be a better buy than another brand with a coupon for 75 cents off. Just don't take things at face value: Make sure you compare and understand the details of every sale.