Store brand goods are a great way to trim money from your grocery bill. And here's a little secret -- the quality and nutritional content is usually the same as the more expensive brand name. So why are they cheaper? Ask yourself this -- when was the last time you saw a TV commercial for a generic brand peanut butter? When you buy brand name goods, you're actually helping to pay the company's marketing costs. In fact, some food items come off the factory line exactly the same and are simply packaged into different containers, one generic and one name brand. This is called private labeling and can save you a ton of money.