­Organic foods and other products are popping up everywhere. A tour through an average grocery store will reveal wide selections of fruits, vegetables, grains, dairy, meats and seafood that are organic. Specialty shops might yield organic clothing and cosmetics. Organic products are fairly easy to spot. Usually, there is a United States Department of Agriculture (USDA) organic seal on the label or some form of copy boasting that the product is 100 percent organic or made with organic ingredients. But what's behind the label? How do products become certified organic?

A shopper in Tustin, California walks by certified organic products at Whole Foods Market
David McNew/Getty Images
A shopper in Tustin, California walks by certified organic products at Whole Foods Market

In 2002, the USDA established standards for organic products. Meeting these standards is the core of the organic certification process -- a process producers must complete before labeling a product as organic. The standards apply regardless of whether the product is from the United States or another country. USDA-approved state, non-profit and private agencies called certifiers enforce standards.

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The USDA's standards require that farmers produce organic foods with methods that maximize soil health, conserve water and reduce air pollution. Certified organic farms cannot use synthetic fertilizers, pesticides, or hormones.

But farmers aren't the only ones who must comply with organic standards. Companies that process and handle organic foods and products must meet government rules to become certified. This makes the entire process from planting, to processing, to delivering certified organic. Restaurants and supermarkets that serve and sell organic products are not required to have organic certification.

What's in a Label?
Once farmers or handlers meet government-set standards, they are allowed to use the USDA certified organic seal. Using the seal is voluntary. The four levels of organic product marketing labels are defined by the amount of organic ingredients in the product:
  • '100 percent organic,' with the USDA seal: Used when all ingredients and methods are organic
  • 'Organic,' with USDA seal: Used when 95 percent or more of the ingredients are organic
  • 'Made with organic,' no USDA seal: Used when at least 70 percent of the ingredients are organic
  • No seal or organic wording: Used if less than 70 percent of content is organic in which case wording may only appear on the side label of the product, not the front or back


In this article, we'll explore the organic certification process, organic labels and the associated costs and criticisms.